This is such an interesting way of defining “brand.” I love thinking of brand as a “constellation of memories." I would add “…and of impressions.” A brand is not only about what we remember but what we perceive in the present moment.
No kidding! At first, I thought, really? Then I thought, exactly! Brands as microsystems within a larger universe. And the idea that brands are made up of memories and moments. Great brands provoke an emotional/personal response -- and this is why!
Hello, Tara. Your works are deep. It's nourishing my intellect. And so many goooood sentences that I can't get enough your writing style. Beautiful, deep, and inspiring.
This is such an interesting way of defining “brand.” I love thinking of brand as a “constellation of memories." I would add “…and of impressions.” A brand is not only about what we remember but what we perceive in the present moment.
No kidding! At first, I thought, really? Then I thought, exactly! Brands as microsystems within a larger universe. And the idea that brands are made up of memories and moments. Great brands provoke an emotional/personal response -- and this is why!
Hello, Tara. Your works are deep. It's nourishing my intellect. And so many goooood sentences that I can't get enough your writing style. Beautiful, deep, and inspiring.
Thank you so much.