5 Comments
Feb 29Liked by Tara McMullin

This is such an interesting way of defining “brand.” I love thinking of brand as a “constellation of memories." I would add “…and of impressions.” A brand is not only about what we remember but what we perceive in the present moment.

Expand full comment
author

She really blew my mind with that analogy!

Expand full comment
Feb 29Liked by Tara McMullin

No kidding! At first, I thought, really? Then I thought, exactly! Brands as microsystems within a larger universe. And the idea that brands are made up of memories and moments. Great brands provoke an emotional/personal response -- and this is why!

Expand full comment
Apr 18Liked by Tara McMullin

Hello, Tara. Your works are deep. It's nourishing my intellect. And so many goooood sentences that I can't get enough your writing style. Beautiful, deep, and inspiring.

Thank you so much.

Expand full comment
author

Thank you, Gail!! That made my day <3

Expand full comment