The Economics of Getting (and Paying) Attention: Putting the Audience to Work
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Attention is a scarce (and precious) resource. A gargantuan number of media outlets, advertisers, influencers, and brands vie for our attention every day. In turn, many of us (including me) are out there trying to attract attention, too. We want people to pay attention to our posts, our offers, or our perspective. At the same time, the changing nature of the attention market (as well as larger macroeconomic shifts) creates some real
The Economics of Getting (and Paying) Attention: Putting the Audience to Work
The Economics of Getting (and Paying…
The Economics of Getting (and Paying) Attention: Putting the Audience to Work
Attention is a scarce (and precious) resource. A gargantuan number of media outlets, advertisers, influencers, and brands vie for our attention every day. In turn, many of us (including me) are out there trying to attract attention, too. We want people to pay attention to our posts, our offers, or our perspective. At the same time, the changing nature of the attention market (as well as larger macroeconomic shifts) creates some real