A few thoughts on the practical implications of content marketing's quid pro quo and making a living with digital media
So grateful for your clarity on these issues, Tara. As I’ve been trying to find new clients, I’ve realized I need to actually cut down on the content production and do more 1:1 outreach. Kind of a bummer as I love reading, research, writing best too. Asking for referrals and making offers feels far more vulnerable to me (though it’s actually what works, I realize). Gathering the emotional fortitude toward doing this IS the work we need to do. I’m curious because as someone with ADHD I realize that “rejection sensitivity” is often a factor. Not that I can’t do it, but sometimes neurotypicals who give us advice don’t get that this IS actually harder for some of us. I’m pretty sure you DO get it. 💥❤️
'The problem is that online marketers have conflated "building an audience" with "finding clients" for the last decade or so. Those activities are not the same.'