So grateful for your clarity on these issues, Tara. As I’ve been trying to find new clients, I’ve realized I need to actually cut down on the content production and do more 1:1 outreach. Kind of a bummer as I love reading, research, writing best too. Asking for referrals and making offers feels far more vulnerable to me (though it’s actually what works, I realize). Gathering the emotional fortitude toward doing this IS the work we need to do. I’m curious because as someone with ADHD I realize that “rejection sensitivity” is often a factor. Not that I can’t do it, but sometimes neurotypicals who give us advice don’t get that this IS actually harder for some of us. I’m pretty sure you DO get it. 💥❤️
'The problem is that online marketers have conflated "building an audience" with "finding clients" for the last decade or so. Those activities are not the same.'
So grateful for your clarity on these issues, Tara. As I’ve been trying to find new clients, I’ve realized I need to actually cut down on the content production and do more 1:1 outreach. Kind of a bummer as I love reading, research, writing best too. Asking for referrals and making offers feels far more vulnerable to me (though it’s actually what works, I realize). Gathering the emotional fortitude toward doing this IS the work we need to do. I’m curious because as someone with ADHD I realize that “rejection sensitivity” is often a factor. Not that I can’t do it, but sometimes neurotypicals who give us advice don’t get that this IS actually harder for some of us. I’m pretty sure you DO get it. 💥❤️
'The problem is that online marketers have conflated "building an audience" with "finding clients" for the last decade or so. Those activities are not the same.'
So true.