If you hate promoting yourself on social media, I've got good news! It wasn't working anyhow.
Thanks for all these great takeaways, Tara.
"I also hear that writing as a script since it will likely be turned into an audio essay."
Smart. I'm learning the hard way. My most-read post had a bulleted list of stats in the middle. I was goofy enough to recite the data verbatim in the audio version. When I listened a few weeks later, it was unbearable. A lot of people don't like *reading* stats. But no one — no one! — wants to listen to them.
Thanks for clarifying, Tara. I spend a lot of time working with women who believe that self-promotion of any kind is bragging, so I'm always on high alert, ready to defend the idea of the value of any branding that's intentional and authentic. I'm really glad you wrote about it in such a thoughtful and, for me, provocative way.
Very very interesting and resonated a lot! I’ve worked for Mark Zuckerberg without pay for many many years and I’m so tired of it. My new business that I’m starting to build will be off social media, it’s both exciting and terrifying.
Ooh that chart feels like Truth with a capital T.
I love these ideas for resisting the downward spiral that happens on social media, and I'll be giving it a solid go, too.
I'll look forward to it, as I do with your newsletters.
Thanks for the heads-up.
While I love and applaud the concept of "enshittification," I take issue with the idea that personal branding is nothing more than shameful self-promotion.No matter what platform, genre, or visual we show up, we are all our own best cheerleaders, and it's dangerous to think of this as crass commercialism. Yes, personal branding has gotten a bad rap (think Samantha on Sex and the City) and, to some degree, lost its meaning. But the core is solid. If we don't put ourselves forward and tell people how to think about us, they'll make it up --and that's never a good idea.